Marta Cruz

Co-founder & Managing Partner en NXTP Ventures

Marta Cruz´s career has always been guided by innovation and creative concepts. In 1979 she founded with her husband, Ponchiarello, a men's clothing factory, focusing on the wholesale and retail business. Her first important challenge at the corporative level was in Siemens, where she developed an important success in the Sales area as a Sales Manager. In 1992 she became Marketing and Customer Service Manager for Mercado Magazine, the biggest business magazine in Argentina. Then she became a senior consultant for the United Nations Program, where designed and developed several programs. In 2001 she was headhunted by McCann Erickson Group to manage MRM Argentina’s digital and relationship marketing area. In 2004 she was appointed CEO, two years later she became Regional Director for Latin America. At the same time, she managed to create a joint venture with a digital company, which has allowed MRM Argentina to provide digital services within the country and overseas. Then MRM Worldwide completed a successful acquisition and converted MRM Argentina into a full-service operations office. In 2009 she became a co-founder of Nextperience, a digital agency base on “ideas and performance”. In 2011 she co-founded NXTP Labs, Latinamerica-based accelerator seed fund, where invests and provides hands-on support and community to entrepreneurs with passion for starting up and growing their companies. She currently serves as Director and board member of many of NXTP´s portfolio companies. In its first fund, NXTP has invested in more than 194 startups in the last 9 years. Besides, NXTP launched a second fund more focused on late-Seed / Series A investments.